Insighture Color Palette

Brand color system — Primary colors, derived shades, and usage guidelines

Primary Colors
Dark
Midnight Forest
Primary Dark / Headlines / CTA
HEX#0B261D
RGB11, 38, 29
CMYK71, 0, 24, 85
PantonePMS 5535 C
Mid
Evergreen
Secondary / Icons / Borders
HEX#346138
RGB52, 97, 56
CMYK46, 0, 42, 62
PantonePMS 7483 C
Bright
Leaf Green
Accent / Positive / Data Highlight
HEX#8FBD51
RGB143, 189, 81
CMYK24, 0, 57, 26
PantonePMS 7489 C
Alert
Terra Cotta
Alert / Negative / Decline Indicator
HEX#C35B42
RGB195, 91, 66
CMYK0, 53, 66, 24
PantonePMS 7607 C
Warm
Amber Gold
Warning / Attention / Highlight
HEX#FFAD46
RGB255, 173, 70
CMYK0, 32, 73, 0
PantonePMS 1235 C
Soft
Soft Peach
Muted Accent / Conditional States
HEX#F2B07B
RGB242, 176, 123
CMYK0, 27, 49, 5
PantonePMS 1565 C
Background & Neutrals
BG
Cloud Gray
Page Background
HEX#F0F0F0
RGB240, 240, 240
CMYK0, 0, 0, 6
PantonePMS Cool Gray 1 C
Derived Shades (Auto-generated)
#2A4F30
Dark Evergreen
#6BA543
Moss Green
#A8CF72
Spring Green
#B5D48A
Sage Mist
#D4E8B8
Pale Lime
#E8F2D6
Ivory Green
#EEF5E0
Frost Green
#F5FAE8
Snow Pea
#7A3028
Dark Brick
#F2FAE5
Mint Cream
#DFECD1
Celadon Mist
#EFEFEF
Silver Haze
#B54E38
Burnt Sienna
Usage Guidelines

Data Visualization

Primary success metric (Booked / Converted)
Secondary positive (Contacted / Reached)
Neutral positive (Connected / Active)
Warning state (Unreached / Pending)
Conditional state (Soft Reject)
Negative state (Abandoned / Declined)
Terminal negative (Hard Reject)

UI Elements

Headlines, primary CTA text
Active borders, icon fills
Active card outlines, interactive states
Hover borders, subtle highlights
Hover backgrounds, selected rows
Page background
Card / container background

Owner Tags

Sales team
Operations team
Management

Semantic Colors

Positive trend indicator (▲)
Negative trend indicator (▼)
Range bar / progress fill
Attention / caution signal
Color Combinations
Midnight Forest + White
Evergreen + White
Leaf Green + Dark
Terra Cotta + White
Amber Gold + Dark
Soft Peach + Dark
Cloud Gray + Dark
Ivory Green + Evergreen
Dark + Leaf Green
Complete Reference Table
Swatch Name HEX RGB CMYK Pantone Role
Midnight Forest #0B261D 11, 38, 29 71, 0, 24, 85 PMS 5535 C Primary Dark
Evergreen #346138 52, 97, 56 46, 0, 42, 62 PMS 7483 C Secondary
Leaf Green #8FBD51 143, 189, 81 24, 0, 57, 26 PMS 7489 C Accent
Terra Cotta #C35B42 195, 91, 66 0, 53, 66, 24 PMS 7607 C Alert / Negative
Amber Gold #FFAD46 255, 173, 70 0, 32, 73, 0 PMS 1235 C Warning
Soft Peach #F2B07B 242, 176, 123 0, 27, 49, 5 PMS 1565 C Muted Accent
Cloud Gray #F0F0F0 240, 240, 240 0, 0, 0, 6 PMS Cool Gray 1 C Background
Mint Cream #F2FAE5 242, 250, 229 3, 0, 8, 2 PMS 7485 C Light Green Tint
Celadon Mist #DFECD1 223, 236, 209 6, 0, 11, 7 PMS 7485 C (lt) Soft Green Fill
Silver Haze #EFEFEF 239, 239, 239 0, 0, 0, 6 PMS Cool Gray 1 C Alt Background
Burnt Sienna #B54E38 181, 78, 56 0, 57, 69, 29 PMS 7599 C Deep Alert