Primary Colors
Dark
Midnight Forest
Primary Dark / Headlines / CTA
HEX#0B261D
RGB11, 38, 29
CMYK71, 0, 24, 85
PantonePMS 5535 C
Mid
Evergreen
Secondary / Icons / Borders
HEX#346138
RGB52, 97, 56
CMYK46, 0, 42, 62
PantonePMS 7483 C
Bright
Leaf Green
Accent / Positive / Data Highlight
HEX#8FBD51
RGB143, 189, 81
CMYK24, 0, 57, 26
PantonePMS 7489 C
Alert
Terra Cotta
Alert / Negative / Decline Indicator
HEX#C35B42
RGB195, 91, 66
CMYK0, 53, 66, 24
PantonePMS 7607 C
Warm
Amber Gold
Warning / Attention / Highlight
HEX#FFAD46
RGB255, 173, 70
CMYK0, 32, 73, 0
PantonePMS 1235 C
Soft
Soft Peach
Muted Accent / Conditional States
HEX#F2B07B
RGB242, 176, 123
CMYK0, 27, 49, 5
PantonePMS 1565 C
Background & Neutrals
BG
Cloud Gray
Page Background
HEX#F0F0F0
RGB240, 240, 240
CMYK0, 0, 0, 6
PantonePMS Cool Gray 1 C
Derived Shades (Auto-generated)
Usage Guidelines
Data Visualization
Primary success metric (Booked / Converted)
Secondary positive (Contacted / Reached)
Neutral positive (Connected / Active)
Warning state (Unreached / Pending)
Conditional state (Soft Reject)
Negative state (Abandoned / Declined)
Terminal negative (Hard Reject)
UI Elements
Headlines, primary CTA text
Active borders, icon fills
Active card outlines, interactive states
Hover borders, subtle highlights
Hover backgrounds, selected rows
Card / container background
Semantic Colors
Positive trend indicator (▲)
Negative trend indicator (▼)
Range bar / progress fill
Attention / caution signal
Color Combinations
Midnight Forest + White
Evergreen + White
Leaf Green + Dark
Terra Cotta + White
Amber Gold + Dark
Soft Peach + Dark
Cloud Gray + Dark
Ivory Green + Evergreen
Dark + Leaf Green
Complete Reference Table
| Swatch |
Name |
HEX |
RGB |
CMYK |
Pantone |
Role |
|
Midnight Forest |
#0B261D |
11, 38, 29 |
71, 0, 24, 85 |
PMS 5535 C |
Primary Dark |
|
Evergreen |
#346138 |
52, 97, 56 |
46, 0, 42, 62 |
PMS 7483 C |
Secondary |
|
Leaf Green |
#8FBD51 |
143, 189, 81 |
24, 0, 57, 26 |
PMS 7489 C |
Accent |
|
Terra Cotta |
#C35B42 |
195, 91, 66 |
0, 53, 66, 24 |
PMS 7607 C |
Alert / Negative |
|
Amber Gold |
#FFAD46 |
255, 173, 70 |
0, 32, 73, 0 |
PMS 1235 C |
Warning |
|
Soft Peach |
#F2B07B |
242, 176, 123 |
0, 27, 49, 5 |
PMS 1565 C |
Muted Accent |
|
Cloud Gray |
#F0F0F0 |
240, 240, 240 |
0, 0, 0, 6 |
PMS Cool Gray 1 C |
Background |
|
Mint Cream |
#F2FAE5 |
242, 250, 229 |
3, 0, 8, 2 |
PMS 7485 C |
Light Green Tint |
|
Celadon Mist |
#DFECD1 |
223, 236, 209 |
6, 0, 11, 7 |
PMS 7485 C (lt) |
Soft Green Fill |
|
Silver Haze |
#EFEFEF |
239, 239, 239 |
0, 0, 0, 6 |
PMS Cool Gray 1 C |
Alt Background |
|
Burnt Sienna |
#B54E38 |
181, 78, 56 |
0, 57, 69, 29 |
PMS 7599 C |
Deep Alert |